Market Intelligence
Enterprise management in contemporary economy depends on a number of external factors such as demand for products and services, competitors’ offers, market trends and many others. The additional difficulty in enterprise management is the permanent dynamics of all these elements. Hence, companies’ market success is based on possessing information regarding at least one of the above unknowns.
Market Intelligence services enable the companies, among others, to learn about the customer needs, target market, anticipate the market trends, compare offers or analyze strategies.
Sofrecom Polska offers Market Intelligence services covering the following stages:
- Information gathering
- Information sorting and categorizing
- Information selection and synthesis
- Information quality verification and assurance
- Information edition and preparation for distribution
Sofrecom Polska experts have long-standing hands-on experience in providing Market Intelligence services (among others to France Telecom). The Market Intelligence Team delivers high quality analyses, cooperating with a team of business specialists and experts in the fields of telecommunications and IT.